Specialities

As a full-service agency, archermalmo PR can be your trusted partner to assist with all aspects of public relations. Maybe you're not even sure where your needs lie? We can help with that, too.

Can you sleep well at night?

reputation management
Your company's reputation can be a source of insomnia, or it can enhance your ability to achieve your goals and objectives. We assess a company's reputation among multiple stakeholders. Then we design public relations initiatives to polish or change that image.

What’s your crisis plan?

crisis communications
Proper planning can help mitigate damage that a crisis—such as a lawsuit, crime or a natural disaster—can cause. We help you determine where your vulnerabilities lie and develop a crisis communications plan to protect your company's reputation should a crisis occur. We also serve as counsel when a crisis suddenly erupts.

Can you win over the naysayers?

issues management
Public debate is sometimes necessary to build support, but managing your company's communications tactics throughout the debate requires discipline, a healthy respect for those who disagree, persuasive arguments, and negotiation to resolve conflict. We help you maneuver through the debate to create the win-win you need.

Do you call a reporter only when you need to?

media relations/consumer and b2b publicity
Of course, we have consistent conversations with editors and reporters. Nevertheless, a key judgment in strong media relations is knowing when not to pitch a story or send a press release. We think like journalists, and it shows in the stories we place.

To answer, or not to answer?

spokesperson media training/press conferences
Preparing for tough media questions, practicing the art of talking in sound bites, learning how to respond when a reporter calls, and deciding when to call (or not call) a press conference are some of the basics of our spokesperson media training.

Are your employees antagonists or ambassadors?

internal communications
Is your brand aligned with internal voices? Our internal communications audit will help answer this important question so that your employee communications and management's actions synchronize with your brand's promise to external audiences.

Would your community stand up for your interests?

community relations
Our process to find the intersection of enlightened self-interest and responsibility to the city in which your company operates defines the sweet spot of a strong community relations strategy.

What is your corporate giving philosophy?

strategic philanthropy
Giving to charity is important in building a reserve of your stakeholders’ goodwill. Strategic giving filters requests and focuses giving in meaningful ways that support your company’s values and management’s passions.