2008 Events
archer>malmo Wins HCMA’s Gold IN-AWE Award
archer>malmo Wins HCMA’s Gold IN-AWE Award
06/05/08
archer>malmo received the gold International Award of Excellence (IN-AWE) on June 5, 2008 for its work on Smith & Nephew’s JOURNEY Knee consumer PR campaign. The Healthcare Communication & Marketing Association’s top honor is awarded to campaigns that utilize strategy, performance and creativity for effective healthcare marketing.
A distinguished panel of judges rated submissions based on how well the entry met the stated strategic marketing objectives as well as the quality of the creative execution.
