About Us

People

For public relations in particular, people matter. Credibility, trust, integrity. Those qualities depend on people. We have a team of smart, straight-forward, experienced people who believe strongly that actions speak louder than words.

Cynthia Hamprincipal/chief public relations officer

Cynthia joined archer>malmo to manage the public relations division in 1997 and became a principal when senior management acquired the firm in 2001. Prior to joining the agency, her leadership served several prominent entertainment and tourism organizations, including the Memphis in May International Festival. She is now using her more than 30 years of experience in public relations, advertising, marketing and management to develop and execute strategic communication programs for a wide range of national, regional and local clients. Cynthia is deeply committed to the Memphis community and serves as president of the Beale Street Caravan and on the board of the National Civil Rights Museum. She holds a journalism degree from the University of Memphis and received the award for Outstanding Journalism Alumni in 1991. She and her husband live Downtown and commute a mile to work, happily avoiding Interstate traffic snarls. Her two dogs, Stax and Bluff, are frequent visitors to the agency.

Emily Dahlbeckaccount director

For more than 10 years, Emily has developed and supported award-winning public relations and interactive marketing campaigns. She works with regional and national clients across a variety of industries, placing special emphasis in third-party influencer programs and customer-focused campaigns. Emily was formerly with Fleishman-Hillard International Communications and studied agriculture and journalism at the University of Missouri-Columbia, where she worked as a reporter at the Columbia Missourian . She is certified in crisis communications by the Institute for Crisis Communications. Emily is an avid traveler throughout the U.S. and abroad – enthralled by everything from the Coliseum of Rome to the Corn Palace of South Dakota. Lately, however, she has put her roots down, literally, on a farm and garden operation, raising everything from corn and soybeans to rhubarb and habaneros. Next on her agenda: beekeeping.

Natashia Gregoireaccount director

Natashia is a former journalist who gained experience working in print and broadcast media as a reporter for the Tampa Tribune and ESPN the Magazine . Prior to joining archer>malmo PR, Natashia served as a public relations specialist and journalism instructor at the University of Mississippi. Natashia provides strategic public relations counsel to local, regional and national clients. Natashia is a graduate of the University of Mississippi where she was inducted into the college's Hall of Fame. Natashia grew up on the Caribbean island of Dominica, which is recognized as one of the world's best eco tourism and scuba diving destinations.

Jim Masilaksenior account executive

Jim joined archer>malmo PR after nearly 10 years as an award-winning print news reporter at The Commercial Appeal in Memphis. His work has also appeared in such publications as the Chicago Sun-Times , the St. Louis Post-Dispatch and Baseball America , and he has appeared as a guest commentator on sports-talk radio shows across the country. Originally from Joliet, Ill., Jim attended the University of Tennessee-Knoxville and graduated magna cum laude with a degree in communications. He is a lifelong Cubs and Blackhawks fan, a voracious reader and desperately needs to decorate his office.

Katie Wassmersenior account executive

Katie joined archer>malmo PR with seven years of experience in public relations. She has worked with clients to integrate PR and social media with traditional marketing disciplines, as well as direct brand management, corporate positioning and product launches. She previously led public relations campaigns and served as social media director for Thompson & Berry PR in Memphis. Katie graduated magna cum laude from The University of Memphis with a degree in journalism and public relations. She is active with the Memphis chapter of the Public Relations Society of America, Indie Memphis Film Festival, Bravo Memphis and Big Brothers, Big Sisters. Outside of the office, she can be found treasure hunting in antique and home decor stores, restoring thrift store finds, rearranging her furniture (again), running or practicing yoga.

Hannah Jacksonaccount executive

Hannah was previously special events coordinator at the Donald W. Reynolds Journalism Institute, where she organized and promoted conferences for leading journalists and media dignitaries from around the world. She graduated from the University of Missouri with a degree in agricultural journalism. While completing her studies, Hannah conducted public relations for Learfield Communications, served as president of the university's National Agri-Marketing Association and was a reporter for the Columbia Missourian . Hannah enjoys being outdoors, whether it be hiking with her two dogs or hunting in Missouri. She also loves traveling and trying out new recipes.

Rik Tiwanasenior account coordinator

Rik joined archer>malmo after graduating from the University of Memphis with a degree in Journalism focused in public relations. He interned with archer>malmo public relations for about a year while returning to the U of M to complete his pre-medical coursework post-bachelors. Once that was finished, he was eager to return to the agency and use his outstanding media relations and organizational skills. He is a dedicated Memphis alum and Tiger fan. In his free time, when not with friends or reading a new book, he can be found constantly updating his iPod or getting in a good run.